Wednesday, June 1, 2011

We Are Everywhere!

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The BIG day is almost here! Can you believe it?!

Our excitement level has reached new heights. YAI and Broadview Networks Central Park Challenge advertising campaign has taken over New York City - and beyond!

In addition to raising critical funds for the YAI Network’s supportive services offered to individuals with developmental disabilities, the Central Park Challenge is a special event because it also provides unique opportunities to raise public awareness about the thousands of children and adults with disabilities who receive YAI’s services.

We are on buses and telephone kiosks. We are in subway cars and print ads. We are on lampposts, the radio and television. And we are on massive highway billboards.

We are everywhere!

YAI Network staff, along with our spokesperson Sherri Shepherd, have also spoken on WABC-TV, Q104.3, WFAN, Lite FM, Z100 and Power 105.1. Little Xi’Xi, a YAI preschooler and the face of this year’s Central Park Challenge, was featured on NBC’s Weekend Today Show. Public service announcements featuring Sherri and Xi'Xi have also aired on numerous TV stations, including New York 1 News, MTV, YES, ESPN Classic, TV Land and the Soap Network.

The YAI Network is able to effectively spread the word about the Central Park Challenge as well as about the services that YAI offers through generous media support. Special thanks to Clear Channel Outdoor, Van Wagner, the Daily News and Vector Media, which donated 100% of our advertising opportunities. These partnerships play a critical role in the success of the event and in getting the word out to the public.

Have you spotted one of our ads on a telephone kiosk, subway or bus? We want to know! Email photographs of you with our ads to cpc@yai.org and we’ll feature you right here on our Central Park Challenge blog.

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